Urdu 1
Urdu 1 is a 24-hour Urdu language television network owned by Alliance Media FZ LLC, headquartered in Dubai, United Arab Emirates. The channel, with its transmission initially based in Dubai, became accessible in Pakistan, marking the commencement of regular broadcasting on June 23, 2012. Recognized for its diverse programming, Urdu 1 has become a significant contributor to the entertainment landscape, offering a range of content to audiences in both Pakistan and beyond.
| TIMESLOT | TARRIF RATES | DISCOUNTED NET RATES |
| 00:00 – 00:59 | 60,000 | 11,900 |
| 01:00 – 01:59 | 45,000 | 8,400 |
| 02:00 – 07:59 | 25,000 | 4,200 |
| 08:00 – 13:59 | 55,000 | 10,500 |
| 14:00 – 17:59 | 70,000 | 27,500 |
| 18:00 – 19:59 | 250,000 | 40,000 |
| 20:00 – 20:59 | 300,000 | 65,000 |
| 21:00 – 21:59 | 300,000 | 65,000 |
| 22:00 – 22:59 | 170,000 | 45,000 |
| 23:00 – 23:59 | 80,000 | 27,000 |
Double Duty
Naz, a recent graduate from the police academy, holds an exemplary record, having excelled at the top of her class. Her approach to life is marked by dedication, ambition, and an unwavering adherence to the established norms, a commitment she seeks to mirror in her law enforcement role.
On the flip side, Amir, a veteran detective, is known for his knack in always apprehending his targets. His methods sharply contrast Naz’s, characterized by an aggressive and unyielding demeanor, unhesitant to bend the rules to achieve his goals. He operates independently, embodying a lone wolf persona. Their partnership, initiated by their captain for an intricate undercover mission targeting Tariq Kosouglu, a dangerous mafia figure posing as a fish distributor, is met with discontent from both Naz and Amir. Tasked with assuming the roles of newlyweds residing across the street, the unlikely duo, harboring mutual disdain, surprisingly manages to earn Tariq’s confidence amidst their persistent conflicts.
Musafir
Dajiah’s journey toward a fresh start commenced with a drastic attempt to leave her past behind. Fleeing from her previous life, she sought to end her own existence by leaping off a bridge. However, her attempt, much like her other attempts, ended in failure, and she survived. Upon awakening in the hospital, she seized the opportunity to start afresh and convinced the doctors that she has lost her memory.
Moved by Dajiah’s situation, police detective Erdem extended a helping hand by inviting her to stay with his family until her memory returned. Though initially concerned about living with a stranger, Dajiah accepted his offer as an escape from her past, finding herself suddenly residing in a household with three young children.
ZALIM ISTANBUL
Seher is a true Anatolian woman, devoted to her values and a little conservative. In her eyes, all three of her children are gems. So much so that, Seher talks big only when it comes to her children “I made them out of my own soil, shaped them as good people. My kids won’t do anyone wrong, do know know sin or ill profit.”
Karaçays’ lives could be seen as powerful, magnificent and colorful lives from the outside, but in fact contain dangerous secrets. Taking a step into the Karaçay mansion, Seher will be tested with the things she feared the most: with her kids, ambition and money, these experiences will shake both families deeply and completely change their lives.
SHAJAR-E-MAMNU
Zeynep (Sevda Erginci) and Yildiz (Eda Ece) are two sisters who are very fond of each other but whose dreams are completely different. Yildiz’s life changes when she meets Ender Argun (Şevval Sam), the queen of society. Ender decided to use Yildiz to get rid of her husband, Halit Argun (Talat Bulut), and offered Yildiz the offer of her life. While these things happen in Yildiz’s life, the company where Zeynep works is purchased by Alihan Tasdemir (Onur Tuna). Alihan is an extremely arrogant, arrogant, rich businessman. The contrasts of Zeynep and Alihan soon turn into an interaction. What Zeynep doesn’t know is that Alihan is Khalid’s partner and his second wife’s brother. Yildiz’s decision will affect not only himself, but also Zeynep.
MEHER AUR MEHERBAN
The story of Meher or Meherban is about a stepfather who gets his daughters married multiple times for his greed of money. He keeps heavy amount on his daughter’s Meher. And after sometimes he forces his daughter to leave her husband and remarry. If the girls refuses their father he physically abuse/torture their mother. In front of community/society he comes out as an ideal father so no one in the community believes the reality. The eldest daughter commits suicide due to her father’s behavior. The younger daughter is rebellious and falls in love. She stands against the will of her father and eventually reveals his real face in front of everyone. And that is how the family gets rid of this evil man.
NAZO
In the society that we live in giving birth to a son is the ultimate pressure on a woman. Even in this time and day people consider daughters to be a burden on their families. We forget that the most important thing that one should pray for is that whatever God blesses us with be it, a boy or a girl they should be perfectly normal and healthy. Nazo is a drama that portrays the mentality and mindset of how people see these mentally challenged children.
KHOOBSURAT
Meher and Burhan are neighbors and they love each other a lot since childhood. They are from a middle class family.
Meher’s mother wants her to marry a rich relative. That is why Burhan leaves for big city so he can have a successful future and and marry love of his life. There is twist is this story when Burhan falls in love with his rich and divorced boss Maharukh. Maharukh and Meher both are different personality but Burhan equally loves them both. This is a painful condition for all of them. After many emotional and turbulent events Burhan ends up with his first love
