MASALA TV
Hum Masala is a 24-hour Urdu language food television channel that belongs to the Hum Network. Situated in Karachi, Pakistan, this channel is dedicated to showcasing a diverse range of culinary content, including cooking shows, recipes, and food-related programming. As part of the Hum Network, Hum Masala caters to the interests of viewers who have a passion for cooking, food culture, and gastronomy. The channel serves as a go-to destination for those seeking inspiration and guidance in the kitchen, offering a variety of culinary content to its audience.
| Time Band | Time Slot | Gross Rate/Min in USD |
|---|---|---|
| Fresh Prime Time | 16:00 – 20:00 | $287 |
| Night Time | 20:00 – 01:00 | $191 |
| Last Night Time | 01:00 – 08:00 | $96 |
| Day Time | 08:00 – 16:00 | $191 |
Hum Masala (formerly known as Masala TV) is a 24-hour Urdu language food television channel launched on 22 November 2006 in Pakistan as part of the Hum Network Limited.
Masala TV TRP is 110
Relative share% is 100%
MASALA MORNINGS
- Chef : Shiren Anwar.
A morning show that provides recipes for best comfort foods that you’ll not be able to resist. On air time: 11 am Mon – Fri
FLAME ON HAI
- Chef : Irfan Wasti.
- Fresh : Monday to Friday at 3:30 PM PST.
- Repeat : Tuesday to Saturday at 12:30 AM PST. Tuesday to Saturday at 8:00 AM PST.
The show is about reinventing international and desi cuisines. If talking about food, intrigues you, and make you feel the aroma of your favourite dish, ‘Flame On Hai’ is for you… Flame On Hai will satiate your savoury palate. This show focuses to encourage the young audience of Masala TV to take charge of their kitchens and rediscover the food they love.
FOOD DIARIES
- Chef : Zarnak Sidhwa.
Learn how to make best Food Diaries Recipe, cooking at its finest. On air Time : Monday to Friday at 3:30 PM.
LAZZAT
- Host : Abeel Khan.
- Chef : Samina Jalil.
On air Time : Monday to Friday at 3:30 PM. Classic Desi food taste recipes that suits your flavor palette like no other dish.
LIVELY WEEKENDS
- Chef : Kiran Khan.
- On air Time : Saturday and Sunday at 11:00 AM.
DAAWAT
- Chef : Abida Baloch.
- On air Time : Monday to Friday at 1:00 PM.
TARKA
- Chef : Rida Aftab.
- On air Time : Monday to Friday at 2:30 PM.
